are you lake street loyal?
The Lake Street Loyalty Challenge is on now through December 15, 2025!
spend $25 get $15
Organized by Lake Street Council / Visit Lake Street, the annual Lake Street Loyalty Challenge rewards you for supporting small businesses on Lake Street in Minneapolis, Minnesota.
Up to 400 shoppers who spend at least $25 at a Lake Street-area business will receive a $15 gift card to another local business along the corridor. Participants are also entered to win a grand prize valued at more than $250!
Zizi Boutique
413 W Lake St
La Mexicana Supermercado
1522 E Lake St
how to prove your loyalty
SPEND $25 ON LAKE STREET
1.
UPLOAD YOUR RECEIPT TO PROVE YOUR PURCHASE
2.
GET A $15 GIFT CARD TO A LAKE STREET BUSINESS AND ONE ENTRY TO WIN AN ADDITIONAL GRAND PRIZE VALUED AT OVER $250!
3.
Dar Medina
920 E Lake St
DEADLINE: DECEMBER 15, 2025
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DEADLINE: DECEMBER 15, 2025 ✦
WHAT YOU gET
gENERAL pRIZES
Participants will receive a $15 gift card to one of the following businesses:
*Will be delivered as a digital gift card via email
GRAND PRIZE
Three lucky winners will receive the following:
Lake Street swag
Three-Month Membership to Queermunity
$25 gift card to 3rd Eye Psychic Salon
$25 gift card to Corazon
$25 gift card to Flow Hair and Beauty
$50 gift card to The Bungalow Club
$50 gift card to Himalayan Restaurant
The New Uptown Cafe
3008 Hennepin Ave
FAQs
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A $25+ purchase made between November 15, 2025, and December 15, 2025, from a small, locally-owned business within the Lake Street corridor and Hennepin Ave in Uptown!
The Lake Street corridor is defined as the West River Parkway on the east, 26th Street on the north, the border of Minneapolis and St. Louis Park on the west, and 34th Street on the south.
Businesses along Hennepin Ave in Uptown from 34th Street north to Franklin Avenue are also eligible.
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There are over 2,000 businesses and non-profits in the Lake Street corridor - many of them are eligible!
If you would like some inspiration on where to spend your money, we suggest taking a look at our Shop Local page and making sure you've achieved some items on the Lake Street Bucket List!
If you are unsure about a specific business, contact us!
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Yes! Donations to non-profits count so long as they meet all these requirements:
A single donation is made between November 15 - December 15, 2025.
The donation is $25+
The donation is made to a non-profit located within the Lake Street corridor.
A receipt or acknowledgment letter showing the date of donation, donation total, and name of the non-profit is submitted.
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Please make sure your receipt shows:
Date of purchase
Name of the business
Purchase total
You are welcome to cover up any other personal information!
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No, there is a limit of 1 $15 gift card per receipt and per participant. Additional submissions will not result in multiple $15 gift card prizes or be counted as additional entries to the grand prize drawing.
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No, all submissions from the same household must be unique. There is a limit of 1 receipt per participant. If the same receipt is submitted multiple times, only the first submission will receive the gift card.
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We do not accept requests for a specific gift card. One of the objectives of the Lake Street Loyalty Challenge is to encourage you to try new-to-you businesses!
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If you select email delivery, your gift card will be ordered to be sent to the provided email address by December 31, 2025.
If you select mail delivery, your gift card will be mailed through USPS to the provided mailing address by December 31, 2025.
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All gift cards will be ordered to be sent by email or mailed through USPS by December 31, 2025. There is no guaranteed delivery date.
If there are any issues with the delivery of your gift card, you will be contacted via the provided email address.
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If you selected the preference for a digital gift card, please mind your junk/spam folder as the gift card may be automatically sorted into that folder.
All gift cards will be ordered to be sent by email by December 31, 2025. There is no guaranteed delivery date.
If there are any issues with the delivery of your gift card, you will be contacted via the provided email address.
The Fine Print
To participate, you must provide proof of purchase between November 15, 2025, and December 15, 2025, from a small, locally-owned business within the Lake Street corridor or along Hennepin Avenue in Uptown. A small, locally-owned business is defined as a business or non-profit with less than 25 brick-and-mortar locations in Minnesota and owned by a local. The Lake Street corridor is defined as the West River Parkway on the east, 26th Street on the north, the border of Minneapolis and St. Louis Park on the west, and 34th Street on the south. Businesses along Hennepin Ave in Uptown, from 34th Street north to Franklin Avenue, are also eligible. The $25 minimum must have been met with a single purchase.
Participants will receive one $15 gift card from one of the pre-selected businesses. You will also receive one entry to the grand prize.
Limit one $15 gift card and one entry per participant. Limit one $15 gift card per transaction; a receipt may not be used for more than one person. If you upload two or more qualifying receipts, you will only receive one gift card.
The deadline to submit your receipt is December 15, 2024, at 11:59 p.m. CST. The winner of the grand prize will be notified by December 16, 2025. All prizes will be emailed or mailed to participants by December 31, 2025. Lake Street Council is not liable for any prizes that are lost or stolen.
Participation is limited to 400 people and can be closed at any point before December 15, 2025, at 11:59 p.m. CST.
Contact Us
Hours
Monday – Friday
9:00 am – 5:00 pm
Phone
612-822-0232